A great front cover stops you in your tracks.

From bold creative concepts to striking design, this year's shortlisted front covers showcase the very best campaigns to appear on Estates Gazette.

Our judges have shortlisted the standout covers. Now it is your turn to choose the winner.

Voting closes on Friday 2nd October, with the winner revealed at the Awards.



To view the BTG Eddisons cover, click here.

'The creative decision, reached through much internal debate, was to lead with brand rather than services. The BTG name was new to the market and the look and feel was a departure from previous. No amount of messaging about expertise would resonate if the name did not land first and we didn’t feel the cover was the place to explain what we did but it was the place to declare who we are.

The supporting copy anchored the new brand to something the market already knew and trusted. The dedicated people you've always known. The local expertise you've always trusted. The national scale whenever you need it. For an audience that had worked with Eddisons for years, these lines were a deliberate act of continuity and reassurance. Same people, same relationships but elevated proposition. The closing line, we're proud to be part of BTG, was an honest statement of belonging rather than a corporate claim.'

To view the Fairview New Homes cover, click here.

'The Pac-Man creative for Fairview New Homes’ Estates Gazette front cover was created to do one thing above all else: grab attention instantly and communicate a very clear message, Fairview is actively looking for new land opportunities.

At a time when much of the market conversation centred around caution and uncertainty, we wanted to communicate something very different. Momentum. Confidence. Activity. While others appeared to be slowing down, Fairview was still very much on the hunt for sites across London and the Home Counties.

The inspiration came from the instantly recognisable 1980’s game, Pac-Man. As an 80s child, it immediately sprang to mind when I was trying to find a more original way of saying Fairview was “looking for more” land opportunities. The line “…and we’re hungry for more” came first and the creative naturally evolved from there.'

To view the JLL cover, click here.

'Our creative approach focused on simplicity and impact. We used a clean, minimalist design to command attention through confidence and restraint, allowing three powerful statements to form a clear narrative:

“Your one global real estate capital advisor” established our scale and expertise.

“We shape real estate for a better world” connected our commercial work with our purpose.

“Talk to Capital Markets at JLL” provided a direct path for engagement.

This structured messaging didn't just advertise a service; it reinforced JLL’s position as a source of guidance during a period of market uncertainty. The design worked effectively across both print and digital platforms, ensuring a cohesive brand experience.'

To view the Nimbus cover, click here.

'The headline "Setting a new industry standard for comparable data" was intentionally bold. It acknowledged the history of what came before, while confidently positioning Nimbus as the future.

The creative was designed to command immediate attention while remaining instantly legible. Set against a recognisable London skyline, the cover visualised comparable data in a way the industry intuitively understands and borrowed elements from the Nimbus product itself to layer multiple £/psf markers across the cityscape. The ad transformed an abstract data proposition into something tangible, visible and relevant to every reader.'

Select only one company from the list below.